Merita sa recititi pasajul asta, eu il consider adevarat, white hat in sensul dorit de Google nu mai e de actualitate, e de aici http://forum.seopedia.ro/google/1128...tml#post200555

I must point out that the simplistic “white hat model” advertised by Google as the path of correct SEO is a myth. "Create great content and don't worry about a thing." It doesn’t work! (I have reached my conclusions independently, but Michael Gray, an outstanding SEO, has tested and argued this extensively and persuasively convincingly on his blog, wolf-howl.com). The classic white-hat model does not work, or does not work at all well, because (a) search competition has grown exponentially; (b) webmaster’s attitudes to linking have changed: people don’t link as freely and liberally as they used to when there was less pressure to link and fewer worthy things to link to; (c) webmasters cannot be expected to stop participating in the link market if they have websites they can sell links on: it’s a source of income, and life is still a struggle for a lot of us; and (d) if one sticks to the white-hat model exclusively and focuses of creating "great content" as recommended, one’s competition will meanwhile perform black-hat SEO (which is cheaper and much more efficient) and crowd you out of business. And nowadays it turns out they can also shoot down your rankings at will, so I can't really blame people for wanting to be the first to shoot down their competitors in the dog-eat-dog climate created by Google’s updates.
Citind doar partea asta putem trage concluzia ca algoritmul actual e in criza, usor de manipulat, si vulnerabul, negative seo.

Penalizarile astea mai agresive vin pe fondul pierderii controlului asupra "naturaletii" motorului de cautare, s-a ajuns intr-un punct de cotitura, manipularea excesiva poate aduce schimbari mari de algoritm. Penalizand atat de agresiv Google isi recunoaste din slabiciune in fata seo. Cred ca procentul acelor siteuri care apar "natural" in cautari fara seo a ajuns intr-un punct critic altfel nu cred ca Google ar fi decis sa penalizeze cu atata usurinta cum o face in ultima vreme.
Scopul final "no seo at all". De fapt in viziunea lor si a multor altora seo (off-site) nici nu ar fi trebuit sa existe, e o inventie cu scopul de a specula imperfectiunea motorului de cautare intr-un mod artificial in detrimentul celor care au continut bun si trudesc pentru a atrage vizitatori pe cale naturala, deci intr-un fel nu au ce explicatii sa dea unora ca noi, noi pentru ei suntem o pacoste care am furat celor ce meritau (cei ce nu fac off-site seo) dar care trudesc zilnic pentru continut, painea de la gura.
Ganditi-va si la punctul asta de vedere. Ce ati face voi daca ati sti ca ati pierdut controlul asupra motorului de cautare in fata seo, asta s-a intamplat cu Google.