Google - Update Names And Dates

The Google Update, known as a massive algorithm (algo) shift is a myth. These dates are times that Google did a deep crawl of the web, and applied the core algo, It is done more or less four times a year. Because the deep crawl keeps in consideration things that do change, such as time on the web, and traffic levels, a site that had been high in the rankings, can plummet, as they loose points for traffic level decline, or when sites with more longevity points, have a huge increase in traffic. It can also change ranking because Google found less pages on one site, and more on others, thereby losing points in the points size element.
Core Elements For Search Engine Relevancy

Sint 7 elemente care e bine sa le cititi.