Penalizare de la Panda

[Nichita]

Am primit linkul pe privat de la @AnaliticSEO (te rog sa ceri schimbarea numelui, aici).

Nisa: site medical, plin de sfaturi / tips / tratamente medicale.

Problema principala site-ului este faptul ca autorii nu au nici o expertiza medicala in a oferi sfaturi legate de tratamente / proceduri medicale. Majoritatea articolelor sunt scrise de useri de genul "alinaniculai87yahoocom". Presupun ca e vorba despre o anume Alina Niculai nascuta in 87.

Cine este ca sa poata da sfaturi medicale la varsta asta? Medic? Guru? Vraci?

Google face bine ce face cand penalizeaza site-uri cu astfel de profile. Oamenii nu se trateaza, sau se trateaza "dupa ureche" urmand aceste asa-zise "tratamente" recomandate de "no-name". Intr-unul din articole cineva cerea sfaturi pentru un copil destul de grav bolnav. Un astfel de user ii oferea sfaturi medicale. Ce mai e de zis? Isi asuma cineva responsabilitatea in cazul in care cineva pateste ceva netratandu-se sau tratandu-se dupa astfel de sfaturi?

Mai multe detalii legate de nisa medicala si Google, aici:

Google Quality Rater Guidelines Leaked: New Insights Revealed - Forbes

Although the concept of ‘Your Money Your Life’ (YMYL) pages was included in the previous manual, the newly leaked document emphasizes the importance of these types of pages. YMYL are pages or sites that could potentially impact the “future happiness, health or wealth of users.” These types of pages, because of their potential life-changing ramifications, are held to particularly high standards.

- Medical information pages: webpages which provide advice or information about health, drugs, specific diseases or conditions, mental health, nutrition, etc.

Takeaway: Webmasters and marketers should be keenly aware of what sites and pages qualify as YMYL content: if the content of your site could have an impact on the wealth, health or happiness of your readers, consider (at the least) having your content vetted by an industry expert. If you do have expertise or authority in a particular area, be sure to clearly display this on your site, not only for the benefit of human rates, but for the benefit of your readers as well.

The guidelines indicate that raters should be looking for official indications of expertise when evaluating a site or page. For instance, if a site is offering medical advice, it should be written or vetted by a person or organization with the appropriate level of medical expertise.