When you’re starting out at
SEO, think carefully when you’re deciding whether to buy a software package (or service) that promises
SEO results. Why? First, when you’re making pages yourself, there’s a limited amount of pages that you can make a mistake on; when you’re using software, any damage can be amplified a thousand-fold. Second, you should really know what exactly the software is doing. If you buy a piece of software that makes many doorway pages that do sneaky JavaScript redirects, that can raise a red flag to search engines. “I bought this thing and didn’t know what it would do� is not a great explanation for a reinclusion request, because you’re ultimately responsible for the pages that you make on your domain. A third reason is that if you decide to buy a particular piece of
SEO software, other people might be trying it too, and lots of people all using the same software package can lead to your site attracting more scrutiny.
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November 27, 2005