Don't panic
As we move into January, you might notice a drop in your RPM and impressions. Don't panic, it's just the post holiday blues. Remember that RPMs and internet traffic drive spikes but can also drive drops. As internet traffic decreases after the holidays and advertisers spend less money in their first quarter, it is common to experience a drop around this time as your RPM returns to normal. This represents a new opportunity for you to focus on retaining the audience you gained and to experiment with your AdSense account.