Ganditi-va ca vechea sigla era folosita din 1999.Orice companie are nevoie de "rebranduire" sa spun asa, dupa o anumite perioada de timp.Generalizand, nu inteleg de ce multa lume, a sarit in sus cand a vazut noul logo iar Google a incercat sa le dea userilor cele mai bune raspunsuri:

1. A scalable mark that could convey the feeling of the full logotype in constrained spaces.

2. The incorporation of dynamic, intelligent motion that responded to users at all stages of an interaction.

3. A systematic approach to branding in our products to provide consistency in people’s daily encounters with Google.

4. A refinement of what makes us Googley, combining the best of the brand our users know and love with thoughtful consideration for how their needs are changing.