Demographic Site Targeting
What is demographic site selection?The new demographic targeting is only available for site targeted campaigns at this time, where advertisers target specific AdSense publisher sites to display ads on. It is US-only, with the demographic data coming from comScore Networks. It is worth noting that the demographics is used simply for selecting the sites that AdWords suggests to run site targeted advertising on, it does not target specific users as they happen to visit the particular site targeted website.
PreviewDemographic site selection is a way to find and run your ads on sites with the right audience for your AdWords campaigns.
A demographic group is an audience that shares a particular trait or characteristic. This trait might be age, gender, income, or some other factor. If your product appeals to young women, for instance, you might want to target sites popular with the female demographic, the 18-24 age demographic, or both.
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