Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles

“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”

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Now Schmidt has made it explicit: in the future, you can boost your rankings by using Google authorship, and as we've reported before, Google+ has been designed to be an identity verification network.

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But Schmidt doesn't stop there. He essentially predicts that privacy will cease to exist online. Governments, he says, will find it "too risky" to have thousands of citizens "anonymous, untraceable and unverified" online, suggesting they will want to require verification of all online accounts at some level of government.

Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles - Search Engine Watch (#SEW)