Un articol interesant ce speculeaza posibilele modificari recente legate de "link evaluation".
What Google's Link Evaluation Update Really Means
Google announced this month that it will stop the use of anchor text in understanding the content of the linked page. In addition, Google has recently announced that it stopped using anchor text when determining the title of pages. From now on, Google will rely on page content analysis in order to better determine what the page is about and what title should be displayed for it in the SERPs.
The conclusion for link building is that what you will use for anchor text will not change what Google thinks about the page and therefore will not determine or have any effect on that page rankings for the phrase used as anchor text. It doesn’t matter how many links we will build with “SEO” as anchor text, the ranking of the page that we are linking all those “SEO” links to will not change in Google.
