Noutati De La Google

[danielicb]

Google va lansa in curand un nou tip de cautare : Semantic Search. Mai multe detalii in filmulet. With Semantic Search, Google Eyes Competitors - WSJ.com

[100R]

Search quality highlights: 50 changes for March
Search quality highlights: 50 changes for March - Inside Search

[Cristina Andrei]

Search quality highlights: 50 changes for March
Search quality highlights: 50 changes for March - Inside Search

Din ce in ce mai multe modificari care vizeaza anchor textele:

Tweaks to handling of anchor text. [launch codename "PC"] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.

Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.

Din cate observ eu pe .com (si contrar celor afirmate in public de experti), conteaza inca anchor text-ul fix pe keyword(s), in detrimentul celui intr-o fraza mai generala (sau cu cuvintele in ordine inversa). Chiar daca volumul frazelor generale este mult mai mare.