Cred ca este cel mai lung articol pe care l-am citit vreodata, insa pe cat este de lung pe atat este de interesant:
Penalty Recovery: Manual Link Penalties & The Google Penguin Algorithm

Cateva idei pe care le-am notat de-a lungul articolului au fost:

  • ... some people presume that the issue is links & they still need to do a disavow file. Why do they make that presumption? It's the fear message Google has been selling nonstop for years.
  • Punishing people is much different, and dramatic, from not rewarding. And it feeds into the increasing fear that people might get punished for anything. - Danny Sullivan
  • Rather than questioning or countering the fear stuff, the role of the SEO industry has largely been to act as lap dogs, syndicating & amplifying the fear.
  • Monopolies with nearly unlimited resources shall be held liable for nothing. Individuals with limited resources shall be liable for the behavior of third parties. Google Duplicity (beta).
  • Rather than questioning or countering the fear stuff, the role of the SEO industry has largely been to act as lap dogs, syndicating & amplifying the fear.
  • Monopolies with nearly unlimited resources shall be held liable for nothing.
    Individuals with limited resources shall be liable for the behavior of third parties.
    Google Duplicity (beta).
  • This is called now the winner-take-all society. In other words the rewards go overwhelmingly to just the thinnest crust of folks. The winner-take-all society creates incredibly perverse incentives to become a cheater-take-all society. Cause my chances of winning an honest competition are very poor. Why would I be the one guy or gal who would be the absolute best in the world? Why not cheat instead?" - video
  • For many (most?) people who receive a manual link penalty or are hit by Penguin it is going to be cheaper to start over than to clean up.
  • Succeeding at SEO is not only about building rank while managing cashflow and staying unpenalized, but it is also about participating in markets where you are not marginalized due to Google inserting their own vertical search properties.
  • In this video Matt Cutts mentioned that Google takes over 400,000 manual actions each month & they get about 5,000 reconsideration request messages each week, so over 95% of the sites which receive notification never reply. Many of those who reply are wasting their time. How many confirmed Penguin 1.0 recoveries are you aware of?
  • I very frequently get the question: 'what’s going to change in the next 10 years?' And that is a very interesting question; it’s a very common one. I almost never get the question: 'what’s not going to change in the next 10 years?' And I submit to you that that second question is actually the more important of the two – because you can build a business strategy around the things that are stable in time….in our retail business, we know that customers want low prices and I know that’s going to be true 10 years from now. They want fast delivery, they want vast selection. It’s impossible to imagine a future 10 years from now where a customer comes up and says, 'Jeff I love Amazon, I just wish the prices were a little higher [or] I love Amazon, I just wish you’d deliver a little more slowly.' Impossible. And so the effort we put into those things, spinning those things up, we know the energy we put into it today will still be paying off dividends for our customers 10 years from now. When you have something that you know is true, even over the long-term, you can afford to put a lot of energy into it.


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