But the answer you are looking for is no, nofollow links are not considered for ranking purposes.
Asta e o gluma?

So while brand mentions without links might not be a direct factor, they will influence the overall perception of your brand
Deci un link nofollow nu conteaza, dar mentionarea "brandului" conteaza?

PS:
Experiment:
Am pus comentarii pentru un site (de turism), toate cu nofollow, pentru varietate.
A inceput sa rankeze dupa numele folosit in comentarii - "Anabela" sau ceva de genul. Asa ca asta cu "nofollow nu conteaza" e raspuns la misto.