Taking a clue from the success of Google Analytics - Adwords integration, Microsoft also plans to help clients analyze what people are doing on their websites.
Therefore, Microsoft has acquired DeepMatrix that develops LiveStats web statistics and network monitoring software. Now Microsoft says that it will add new web analytics applications in future releases of adCenter.
We may also see integration of DeepMetrix in Microsoft Office Live products that let you create and manage your own website. Though basic Web site traffic reports are already built in Office Live, a sophisticated package like Deepmetrix LiveStats.Biz would make the service more attractive.