Uiti un singur lucru. Nisa site-ului conteaza enorm. Un site de ecommerce o sa aiba un cu totul alt bounce rate decat un blog, de exemplu. Sau un site de joculete.Postat în original de Marylina
Retail Sites: Retail sites should have less than 30% bounce rate. The retails sites usually draw well targeted traffic. They also tend to have a multi-step process for the sale to happen. It is usually image driven with lots of related products.
Lead Generation: These are mostly offline service oriented websites. They tend to have a average bounce rate of around 40%. They do not sell services outright over the internet and may require users to perform an action like make a phone call.
Portals: They tend to have a low bounce rate of around 20%. Mostly because they have a lot of content and require you to click or drill down categories to find content.
Self-service sites: Service oriented website which can be done online. They tend to have a low bounce rate too of about 20%.
Content Websites: These are websites with large amount of content, which tend to get high search visibility and lie somewhere between a blog and a portal. They tend to have a high bounce rate of over 50%.
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