Posted on September 15, 2005 by James Archer
For business owner looking to promote a website, the
search for an
SEO can be bewildering due to the widely-varying ranges of experience, knowledge, practice, and (most importantly) ethics.
After having been involved with
search engine optimization (directly or indirectly) for the past several years, I’ve come to break it into three major categories:
*
Search engine optimization: Ensuring that your code and content is appropriately organized and easy for
search engines to interpret accurately.
*
Search engine exaggeration: Reinforcing your desired keywords through frequent repetition, hidden keywords, etc.
*
Search engine deception: Creating content, pages, etc., that aren’t intended for human consumption, but are instead designed only to pull in
search engine traffic.