Sometimes we recognise that a new site is completely unrelated to an old site. So for example if you go out and buy an old domain name, it might have been a church website for 10 years. If we recognise your new website is really not the same as it was, then we need to understand that difference and say that, these links, they apply to the old website but they don’t apply to the new one.


Cu ani in urma, Matt Cutts a spus:

Google tries to reset pagerank/links for all expired domains to zero when they are registered by someone new. They don’t try to penalize the expired domain, but they also don’t want to give credit for the previous owner’s links.