THE MOST IRRITATING WEBSITE IN THE WORLD
Scandinavian Airlines (SAS) may be in love with itself. But it
shouldn't advertise this self-love on its website.
There I am on a Friday evening, about to finish for the week
when I remember that flight I should have booked to Copenhagen.
I'm multi-tasking here. I have the dinner on and the carrots
have been boiling away. Will I have time to book and cook?
As I hurry to the SAS website, I'm listening to Yer Bounda Fara,
a wonderful album by Ali Farka Toure. It takes me a couple of
seconds to realize that there is this weird voice interrupting
the beautiful music. I'm momentarily stunned. What on earth
could this be? I pause iTunes.
"SAS! Sixty years! Can you believe it? Time flies and things
happen all the time. Join me on the journey through time to take
a look at the things we've done ..."
Can you believe it? Here I am on the SAS website. I just want to
book a cheap flight. I've been listening to this great music and
the carrots are nearly done, and what on earth is this voice
doing talking at me?
Please, please, please, all ye organizations of the world, come
close, gather round, listen carefully. I have something very
important to tell, something that will have a profound impact on
whether your website will be successful or not.
Nobody cares. I could not care less that it's your sixtieth
anniversary! You didn't send me a card when it was our
anniversary, so why should I care about you? If you want me to
care, offer me 60 percent off, then I will gladly say: Happy
anniversary.
What sort of weird and wacky drugs were SAS on when they decided
to create this mega marketing muck-brained monstrosity?
A funny ecomm lesson
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