Google To Remove Right Hand Side Ads On Desktop? | The Media Image Blog

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results Worldwide


Average CPCs will almost certainly inflate to vie for the top positions, as research has repeatedly shown that users overwhelmingly view, and interact with the top of the SERP, and neglect the bottom.

One potential reason for limiting the amount of advertisers on the SERP might be that Google has determined the average CTR for the RHS ads is poor across verticals, and the expected CPC inflation from this major change is projected to more profitable in the long run, we suspect.
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Additionally, the impact on SEO cannot be understated, as with four ads on the top of page, the organic results will likely be pushed below the fold entirely.