Gugle devine social cu +1 button in Google search

[Mircea Budean]

Gugle devine social: Official Google Blog: +1’s: the right recommendations right when you want them—in your search results

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Word of mouth marketing in Google search
When making decisions, people often turn to those they trust for recommendations.
Now with the +1 button, people can recommed your site's content or ads to their
friends and contacts right when it's most useful - on Google search.

Stand out in Google search
Personalized annotations will help users know when your ads and organic search
results are relevant to them, increasing the chances that they'll end up on your site.
Since January 2010, we’ve been using data from social services, such as Twitter
and Flickr, as signals in organic search rankings. Now we’ll use +1s as an additional
signal in organic search to help users find recommendations from their friends and
contacts.

Higher quality traffic
As results become more personal and relevant, we believe that users are not only
more likely to click, but they're more likely to act as well. Personalized annotations
bring you pre-qualified users, who just received recommendations from their
friends and are actively looking for your content. This powerful combination may
result in more conversion and deeper engagement with your site overall.

Era sa uit ce era mai important

+1 on your site
But, the +1 button isn’t just for search results. We’re working on a +1 button that you
can put on your pages too, making it easy for people to recommend your content on
Google search without leaving your site. If you want to be notified when the +1
button is available for your website, you can sign up for email updates
at http://www.google.com/webmasters/+1button.