Ce trebuie sa contina un sit de e-comert

Nu stiu daca e careva abonat la newsletterul scris de Andy Jenkins si Brad Fallon. De cateva zile au scos cateva videoclipuri destul de bunicele cu privire la SEO si comert electronic.
Merita sa vedeti clipurile, au cca 20 de min fiecare (sunt in ordinea urmatoare).
http://www.convertlinks.com/video1.php?videohelp
http://www.convertlinks.com/Video2/v....php?videohelp
http://www.convertlinks.com/videohelp

Inca nu l-am vazut pe ultimul in intregime, abia am primit linkul, dar primele 10 min le recomand oricui vrea sa inceapa un magazin online.

Impresionant.. de vazut intr-adevar.

Foarte interesant. :D

uite aicea si un mic ajutor pentru cei care vor sa foloseasca metodele lor:

un heat map se face precum aicea: http://blog.corunet.com/english/the-definitive-heatmap

un tool fain pt analiza long keywords: http://www.mylongtail.com/

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Postat în original de ben

...un tool fain pt analiza long keywords: http://www.mylongtail.com/

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Zi detalii te rog. Merita? Suna fantastic...

Am folosit www.mylongtail.com, e bun dar nu e cine stie ce, poti obtine aceleasi rezultate fiind atent la statisticile din analytics sau orice program de statistici mai complex.

Marius... treaba e simpla: Gasesti printre log-uri cuvinte cheie care iti aduc trafic bunicel desi pentru cuvintele respective pozitia site-ului nu e una tocmai fruntasa. Ulterior, prin targetarea cuvintelor respective se poate ajunge la o crestere substantiala a traficului. De exemplu adaugi un articol cu titlu/url identic cu secventa cuvintelor cautate, daca aceasta are sens bineinteles, si continut optimizat. Asta va garanta o crestere a traficului pentru secventa respectiva. Insa, pe de alta parte, anumite cautari pot fi strict specifice unui anumit moment (luna/saptamana/etc), si te poti trezi ca desi ai urcat in top 10 sa zicem, ai mai putine vizite decat inainte. Ei, pentru a nu pati asa ceva, e nevoie de o analiza "ochiometrica".

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Postat în original de Ciprian Sorlea

Marius... treaba e simpla: Gasesti printre log-uri cuvinte cheie care iti aduc trafic bunicel desi pentru cuvintele respective pozitia site-ului nu e una tocmai fruntasa. Ulterior, prin targetarea cuvintelor respective se poate ajunge la o crestere substantiala a traficului. ....

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OK.. am inteles asta. Numai ca nu m-am gandit niciodata cat trafic as putea castiga targetand logtail keywords

Pai e simplu ..

Luam cuvantul X care iti aduce 500 referrals pe luna, si esti pe pozitia 2...

Daca vei fi pe 1, iti poate aduce 5000. Este o lege practica dovedita.

Locul doi poate aduce de la 100% pana la 2000% mai putin viozitatori decat locul 1.

Mai ales daca locul 1 este accesibil, user-friendly, shop-friendly, price friendly, si userul nu e nevoit sa devina frustrat, sa-l inchida si sa caute mai departe.

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Postat în original de Marius Ciocan

OK.. am inteles asta. Numai ca nu m-am gandit niciodata cat trafic as putea castiga targetand logtail keywords

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Ai fi uimit cat de mult trafic poti castiga. Traficul unui site la care am lucrat, se imparte in felul urmator:
- 1. Trafic direct: 27%
- 2. Trafic prin referreri (directoare, site-uri partenere): 8%
- 3. Trafic din motoare de cautare: 63%
a. Cuvinte cheie principale: 37%
b. Cuvinte cheie secundare: 22%
c. Cuvinte cheie "long tail": 41%
- 4. Trafic unknown: 2%

Bineinteles ca, long tail keywords nu au adus traficul asta din prima. A trecut ceva vreme, si a fost nevoie de ceva ajutor. Insa la baza a stat bineinteles efectul de halo.

MyLongTail a ajutat destul de mult la asta, insa nici de awstats nu ma plang :)

The SEO Halo Effect
HitTail aka MyLongTail.

Foarte interesant articolul despre Halo. Daca stai sa te gandesti, este destul de logic.

Ajungand pe prima pozitie pentru o anumita fraza oarecum cautata, incepe sa vina din ce in ce mai mult trafic. Venind trafic rezulta link-uri pe alte site-uri. Aceste linkuri o sa aiba si anchors diferite de termenul initial, in acest fel crescand popularitatea pentru termeni similari.

PS: Sunt pe locul 2 la un termen cu 32 mil rezultate. Sa inteleg ca ar trebui sa incerc sa ajung pe 1 ?

Deznodamantul la campania facuta de Andy Jenkins si Brad Fallon cu acele clipuri:
-peste 300.000 de vizitatori la clipuri
-pozitia 134 in ziua in care au lansat oferta (conform Alexa)
-au vandut toate locurile la seminariile lor in cca 2 zile (cu 800$/luna x 12 luni)

Interesante detaliile despre ce inseamna sa fii ucenicul lor:

15 DVD-uri pentru inceput sa te initiezi in bazele e-comm:

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Blue Discs.
These are our private Screen Capture Tutorials and they're what you start with. You literally look over our shoulders as we build sites, get ranked, and get traffic. About 13 hours worth of Tactical and Strategic Information

Red Discs
These are selected, edited excerpts of the most powerful information that was presented live to our current StomperNet members.
We all got together behind locked doors and took this whole search engine game to the next level.
I don't hype, but I will say that the material here is stunning, and it's the most in-depth and comprehensive "how-to" material for getting free search engine traffic in the world. Period.
Here's just a taste of what's in the DVDs:
How to Launch Massive Link Campaigns that shoot your rankings to the top - Presented by a StomperNet Veteran who has acquired MORE links to her site than Coca-Cola. (I just got off the phone with this person and her site is still Number One on Google for her main keyword out of 62,000,000 sites.)

How To Find Keywords That Will Make You Money - Presented by Legendary (Really, he is) Keyword Analyst Dan Theis.
He's the guy that big companies turn to and BEG for help with finding profitable keywords.

How To Boost Your Conversion by 400% - In this video, I personally show you 12 tactics ways I used to go from a conversion rate of less than 1% ...to a conversion rate of over 4%.

How To Write Content That Gets You Free Traffic - Presented by the legendary late Ken Giddens.

SEO and eCommerce Laboratory (The Purple Discs).

These discs contain 11 Hours of Brad and I talking about EVERY Facet of successful eCommerce and Natural SEO.

You'll learn about doing the same thing the biggest and most profitable companies in the world do ... SELL HARD GOODS.

You get In Depth Coverage of:
* Choosing what to sell online.
* Finding a Product Source.
* Contacting Product Distributors.
* Pricing and Merchandising.
* Site Creation and Optimization.
* Software Selection.
* Customer Management.
* Back Office Infrastructure.
* Site Structure and Page Rank Distribution...

You're getting me and Brad on tape explaining exactly what we do to sell NINETEEN MILLION DOLLARS worth of products per year.

The SEO Leader's Series. (The Yellow Discs)

These are world class interviews with the guys we learned from. You'll get to listen in as we get SEO Mastery lessons from legends like Leslie Rhode, Nathan Anderson, Jack Humphries, and Brad Callen.
If you put them all together, these guys probably have more top ten search engine listings than anyone on the planet.


Part Two: The StomperNet Lifeline - Ongoing Training And Support

Every week, we release a new Tutorial, Study Guide, Resource, or Update to the StomperNet Membership.

They come in all forms of media, like:

Webinars - Just like our Free Going Natural Videos, we'll have Live webinars where all of the members can watch as we walk them through a concept, tutorial, or procedure Step-By-Step.

Have a question? Ask it in real time on the Webinar and we'll walk you throughthe answer on the spot.

Custom Videos - Brad and I spend a lot of time in the StomperNet Discussion Forums, answering questions and zeroing in on common ideas and challenges.

We'll then create Videos that answer those specific questions. You and your fellow members need something clarified, you can count on us to make you a video that walks to though it.

If you found our free going-natural videos helpful then you'll be blown away by these.

It's like having us come to your office and show you in person.

Q&A Teleseminars - Sometimes it's just best to pick up the phone and talk to someone.

That's why we give you live phone events where we'll answer questions in Real Time.

Pod Casts - Brad and I are lucky enough to have the major Internet Marketing big-shots on *speed dial* ...and it's not uncommon for us to get on the phone with them, pick their brains, RECORD IT, and give the recordings to our members.

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Si, ce mi s-a parut interesant legat de SEO:

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Part Three: StomperNet SEO Automation Software

This software has two major parts that will make you money.

I'll explain the first part, but I'll keep the second part under wraps. (When you join StomperNet, you'll see it.)

The first part of our system is called...

The StomperNet Content Exchange.

The StomperNet Content Exchange System runs on our server network and it contains every site that every StomperNet member has in it's system.

It knows what Theme and Topic the site is based on...

It know what hosting company the site is using and what it's IP address is...

And it uses this information to offer StomperNet members 100% Theme Relevant Opportunities to exchange Articles - that is, to exchange your content.

You just register your site with The StomperNet Content Exchange System, tell it what your site is about, what topic it's based on and what sorts of articles you'd like to present to your own visitors.

Then, you put your OWN articles into the system and tell the system what topic they're about.
* There's no exchanges between sites on the same C Class Block.
* Sites are filtered according to Host Name and DNS record.
* There's NO Foot Print
* The format of display rotates regularly.
* If someone abuses the system, they're booted and all of their articles are removed. Buh Bye.
* There's NO Duplicate Content exchanged.
* There's NO Closed Link Profile.
* Nothing is Reciprocal.

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... cum sa nu ai succes cand primesti asa backlinkuri, relevante si de pe situri mai vechi?

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Part Four: The StomperNet Profit Portal

StomperNet Profit-Building Portal is a members-only website where you can share ideas and network with your fellow StomperNet members - it is where the day-to-day building takes place.

It's where you ask questions, get advice, interact with your fellow StomperNet members, download the weekly tutorials and pod casts, and tap into the growing knowledge base that's responsible for all the success you've seen in the video case studies.

Here's a look at what the StomperNet Portal contains:

StomperNet Member Discussion Forums:
A StomperNet member has full on access to this area in the portal. This is where the ideas are exchanged, strategies discussed, tactics are shared, and questions get answered.

StomperNet Live Chat:
When you want to interact with members in real time, StomperNet Live Chat is ready for you. In fact, we'll schedule Live Chat events on specific topics just so you can get immediate feedback to a question or problem that you have.

The StomperWiki:
The StomperWiki is the place to make that information permanent and searchable, so you'll always have it at your fingertips. And the best thing about the Wiki is that ANYONE can contribute to it!

In fact, when you find a discussion thread of interest, instead of copying and pasting it to a text document somewhere on your PC that you'd never find again, simply throw it into the Wiki.

Once it's there, other StomperNet members can add to it, link it to other related content, and create a living resource that can grow with NO limit.


The StomperNet Profit-Building Archive

Absolutely every bit of content that Brad, myself, and guest professors create will be sorted, indexed and available to you in the StomperNet Profit-Building Archive.

For starters, every previous StomperNet group meeting is ALREADY THERE!

I honestly haven't counted, but I would guess that there's about 40 hours worth of Pod Cast Audio already available.

And we add to it weekly.

The content that's already there covers
* Advanced Linking and Off-Page Optimization Strategies.
* Step-by-Step On Page Optimization and Testing Tactics.
* Next-Level Business Infrastructure Planning.

Part Five: FOUR Live Training Sessions!

So every quarter, StomperNet will hold a 2-day seminar that ALL StomperNet members can attend.

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Cum sa te poti lupta in SERPs cu cineva care e parte a unei asemenea retele?

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Postat în original de myamar

Cum sa te poti lupta in SERPs cu cineva care e parte a unei asemenea retele?

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eu zic ca se poate si fara discul rosu, albastru sau ce culoare o mai fi el. degeaba daca ai toate acele informatii insa nu pui in aplicare ce scrie acolo sau site-ul tau este slabut ca si informatie, design...
am citit atitea carti si threaduri in forumuri insa singurul lucru care s-a imbunatatit a fost engleza mea si mai putin venitul... fac aceleasi site-uri mediocre.
si eu stiu sa gasesc cuvintele cheie care-ti aduc bani (apropo de dan thies, el are un video cu asta pe site-ul sau. s-ar putea sa fie cel din cursul acesta) sa fac optimizare on/off page sa caut link-urile benefice pt. site-ul meu insa pot sa ma dau si peste cap si tot nu o sa fac un site ca myweddingfavors.com sa zicem. daca ai un site mediocru nici macar eric ward nu ti-l poate aduce pe primele pagini in motoarele de cautare (asta chiar el o zice; nu accepta sa lucreze cu orice site).

am citit si am ascultat toate interviurile cu brad si andy, oamenii aceia, "ucenicii" care s-au inscris in reteaua lor nu stiu chiar nimic despre seo deci nu sunt ca noi care stim destul de multe insa nu avem banii lor sa construim o afacere online de succes. eu sunt sigur 100% ca nici acum dupa ce au urmat cursul nu stiu cit noi.

si eu as vrea sa iau parte la un asemena curs, nu neaparat asta, sunt sigur ca de oriunde ai ceva de invatat insa nu cred ca lipsa cunostiintelor din acest domeniu este problema noastra ci, cel putin, lipsa banilor.

exista bloguri, forumuri, video-uri, carti free, webmasterradio.fm... de unde poti sa inveti destul de multe cit sa-ti fie suficient sa ai succes cu site-urile tale. timp sa ai. si bineinteles sa aplici ce ai aflat de acolo

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Postat în original de lixor

... fac aceleasi site-uri mediocre.
si eu stiu sa gasesc cuvintele cheie care-ti aduc bani (apropo de dan thies, el are un video cu asta pe site-ul sau. s-ar putea sa fie cel din cursul acesta) sa fac optimizare on/off page sa caut link-urile benefice pt. site-ul meu insa pot sa ma dau si peste cap si tot nu o sa fac un site ca myweddingfavors.com sa zicem.

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Dar nu le poti face pe toate dragul meu. Sau nu pe toate bine.

In economia unui magazin online, dezvoltarea este 10-20%. Restul este promovare, marketing, etc.
Daca stii sa-l promovezi este suficient. Plateste-l pe altul sa il deseneze.

nu ma refeream doar la design, eu unul nu mai folosesc decit cms-uri, template-uri...
ideea era ca nu de tutoriale si carti de seo/sem avem nevoie. e nevoie de continut sa atraga, sa tina si sa faca sa revina vizitatorul pe site.
poate am deviat de la subiectul cu site-urile de e-comert, insa in video-urile prezentate de cei doi nu este vorba numai de site-uri de e-comert ci si de site-uri cu informatii. oamenii aia au site-uri de dinainte de 2000, acum citesc un curs de seo pun cuvintele targetate in titluri si descriere, mai presara citeva si in pagina, au rezultate citeodata doar in yahoo sau msn si se bucura dind "vina" pe cursul care l-au urmat si care i-a facut sa apara in serps.
sunt sigur ca este un curs f. bun insa eu cel putin nu de el am nevoie pt. a reusi

Am gasit un e-book free (107 Killer Traffic Conversion Secrets! - de Dan Lok). Are cateva idei interesante aplicabile la site-uri e-commerce. Vedeti un scurt articol + link-ul pentru download aici.

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Postat în original de lixor

ideea era ca nu de tutoriale si carti de seo/sem avem nevoie. e nevoie de continut sa atraga, sa tina si sa faca sa revina vizitatorul pe site.

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Da, se numesc redactori... :)

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Postat în original de MarianD

Da, se numesc redactori... :)

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Chiar ca avem nevoie de un pshilog pe forum. In caz ca o iau razna membrii, sa avem pe cine consilia :twisted:

[QUOTE=myamar;21074]
clipuri video

QUOTE]

Multumim ! Sunt foarte interesante . Daca mai ai si alte resurse poti sa pui linkurile.

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Postat în original de Cristian Mezei

Chiar ca avem nevoie de un pshilog pe forum. In caz ca o iau razna membrii, sa avem pe cine consilia :twisted:

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Sa fie de sex feminim ca are alt randament :D

Later edit: tin sa ii dau dreptate lui lixor pentru mi se pare cat se poate de bine spus ceea ce a scris. Cel mai important e sa ai timp si creier suficient ...