Cutts: The End is Near for Black Hat SEO

Cutts: The End is Near for Black Hat SEO

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In an interview with Gord Hotchkiss published at Search Engine Land, Google's Matt Cutts all but sounds the death knell for black hat SEO, saying that the recent implementation of personalization of Google's search results should be seen as a "call to action" for SEOs that are focusing on reverse engineering search engine algorithms:

There's a fork in the road, and people can think hard about whether they're optimizing for users or whether they're optimizing primarily for search engines. And the sort of people who have been doing "new" SEO, or whatever you want to call it -- that's social media optimization, link bait, things that are interesting to people and attract word of mouth and buzz -- those sorts of sites naturally attract visitors, attract repeat visitors, attract backlinks, attract lots of discussion. Those sorts of sites are going to benefit as the world goes forward.

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Matt Cutts Interview on Personalization and the Future of SEO

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shockingly I disagree with this, 2+2 should always be 4 no matter where you are. it shouldn't be 3.7 because in Brazil they like things slimmer and lighter and it shouldn't be 4.2 in Italy because they have an aversion for waifishly thin numbers. it also shouldn't be 3 for me because I've demonstrated a dislike for the number 4 for based on prior search history, but really like the number 3. ... oh and [...]

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Cu asta sunt de acord !

Tips for Eastern European webmasters

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Since I have seen some common phenomena in a bunch of these markets, here are a couple of suggestions for Eastern European webmasters and SEOs:

* Avoid link exchanges. If a fellow webmaster approaches you with some sketchy offer, just refuse. Instead, work on the content of your site. Once you have the quality content, you can use the buzzing blogger community and social web services in your language to get nice linkbaits. Creating good content for your language community will pay off. Help the high-quality people in your language community and they will re-power you.
* Use regional and geographical domains in line with their purpose. First, a sidenote for the Western webmasters: some Eastern European countries like Poland and Russia have so-called regional or geographical domains. Imagine that all the states in the U.S. had their official second level domain and if you wanted to open your webshop delivering to Kentucky, you could do it cheap or for free on eg. ky.us. This could help Google serve geographically relevant search results. In case you wish to sell organic soaps to people in Szczecin, do open your webshop on szczecin.pl. If you are from Kalmykia and would like to show the world the beauty of your area, go ahead and set up your Kalmyki travel site on kalmykia.ru. If you like a region, support it by hosting your site on the related regional or geographical domain. Be aware that webspam on these regional domains violates the correct use of them and prevents the development of your country's web culture.
* Say no to Cybersquats! Sneaky registering of strong online brands with Belarusian, Estonian or Slovak top level domains is just bad. While it will not particularly help you boost the ranking of your site, cybersquatting often has created disappointed users and legal actions as side effects.
* Think long-term. You have your share of responsibility for the development of your market. Creating quality sites that target users who search for highly specific content in your particular language will help you get your market into a more mature status -- and mature markets mean mature publisher revenue too.

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Mi se pare "related".

Matt Cutts Whitehat SEO tips for Bloggers

poate ne arata si noua mister Cutts cum creeaza el link bait sau buzz cu un site care vinde ciocane pneumatice sau sex toys...toata lumea zice ca daca creezi ceva interesant si util lumea va trimite linkuri gramada spre siteul tau de buna voie....mda....si daca se va intampla asta-desi nu se intampla in foarte multe nise - pana atunci dai faliment de 3 ori..
long live adwords ...
ihhhh...

Schimb de linkuri tot o sa se faca, de cumparat linkuri...aceeasi chestie.
Schimbul pentru ca desi nu e recomandat te poate ajuta , iar cumparatul , pentru ca nu toate o sa fie depistate...