Google’s manual action penalty this weekend was over free product reviews
Stire noua despre linkuiri in review-uri Google's manual action penalty this weekend was over free product reviews
Google a mentionat la inceputul lunii martie https://webmasters.googleblog.com/20...reviewing.html
Cateva spicuiri:
Citat:
Google told bloggers to “nofollow the link, if you decide to link to the company’s site, the company’s social media accounts, an online merchant’s page that sells the product, a review service’s page featuring reviews of the product or the company’s mobile app in an app store.µ
Citat:
Links that pass PageRank in exchange for goods or services are against Google guidelines on link schemes. Companies sometimes urge bloggers to link back to:
the company’s site
the company’s social media accounts
an online merchant’s page that sells the product
a review service’s page featuring reviews of the product
the company’s mobile app on an app store
Bloggers should use the nofollow tag on all such links because these links didn’t come about organically (i.e., the links wouldn’t exist if the company hadn’t offered to provide a free good or service in exchange for a link). Companies, or the marketing firms they’re working with, can do their part by reminding bloggers to use nofollow on these links.
Citat:
John Mueller from Google commented in a few threads in the Google support forums telling people to look at the warning Google published a few weeks ago named Best practices for bloggers reviewing free products they receive from companies. He added:
In particular, if a post was made because of a free product (or free service, or just paid, etc.), then any links placed there because of that need to have a rel=nofollow attached to them. This includes links to the product itself, any sales pages (such as on Amazon), affiliate links, social media profiles, etc. that are associated with that post. Additionally, I imagine your readers would also appreciate it if those posts were labeled appropriately. It’s fine to keep these kinds of posts up, sometimes there’s a lot of useful information in them! However, the links in those posts specifically need to be modified so that they don’t pass PageRank (by using the rel=nofollow).
Si inca una:
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Users want to know when they’re viewing sponsored content. Also, there are laws in some countries that make disclosure of sponsorship mandatory. A disclosure can appear anywhere in the post; however, the most useful placement is at the top in case users don’t read the entire post.
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E clar:
- s-a terminat cu concursurile prin care se facea rost de linkuri dofollow
- afilierea e luata in vizor pentru includere nofollow obligatoriu
- si altele
Devine obligatoriu mentionarea a ceva de genul (P) la review-uri, liste cu produse si alte chestii? "Users want to know when they’re viewing sponsored content"
Voi ce pareri aveti cu privire la noutatile de la prietenul Google?
