How we made $1 million for SEOmoz
How we made $1 million for SEOmoz—with one landing page and a few emails
SEOmoz is one of the world’s largest providers of tools for search engine optimization (SEO). The company was already highly successful, having a list of Fortune 500 clients as long as your arm. It had also conducted many split tests on its site. In fact, previous SEOmoz split tests were the subject of 14 pages in an industry “best practices” guide for landing page optimization.
Nevertheless, in the first split test that Conversion Rate Experts conducted for SEOmoz, we generated a 52% improvement in sales. (It’s important to note that “we” refers to a team effort between Conversion Rate Experts with our proven system and SEOmoz with their solid products and a bias toward action.)
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How we made $1 million for SEOmoz
