Thus, Google seems to have expanded their differentiation between bogus links and earned links with this new update.
What are bogus links?
Examples include :
* Mass distribution of duplicate articles and press releases with the same links in them to one site
* Reciprocal link and link farm campaign
* Mass directory listing on directories which humans do not visit.
And what are earned links or organic links?
* Links from authority blogs and web communities
* Links earned from well branded and trafficked sites
* Links obtained for the influx of traffic and not trying to increase PageRank
* Links earned via news coverage offline or online : relevant content to the link may be the key. For example, actually ahving something written about your company on the same domain which is linked to you.
* Linkbaiting (the art of creating an idea or tool on your site worth linking to)
* Yellow page, local directory, user reviews, & local search marketing for brick and mortar businesses.