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Gravee fundamentally changes economic model for search by sharing ad revenue with content owners & publishers for being included in our index (i.e. kind of the opposite of paid inclusion) – because without them, we wouldn’t be able to build a search engine in the first place! In other words, their content is the underlying asset being monetized by search, and we believe they should be compensated.
Many have written recently about intellectual property rights, search business models, and how content owners (and even searchers) should/could be compensated. Some have asserted that search engines and other Web 2.0 start ups are perhaps taking advantage of content creators and contributors without compensating them. We’re intrigued by these questions, as well. And that’s why we created Gravee.
